Choosing Fonts

Film Title Fonts

(From top left to bottom middle) Font A, Font B, Font C, Font D, Font E

For the title we found 5 different fonts which each had potential to be our final font. Font A was simple and would not be lost in editing. The drawback is that the font lacks any character; there are no serifs to make it appear exciting or reflect the film. Font B, although it has serifs, it does not suit the genre due to the sharp and scratched serifs. Font C has elegant serifs and it isn't so thin that it would be lost in editing. It suits the character's sophisticated and beautiful aesthetic allowing for the audience to develop an understanding of the character quickly. Font D is similar to font C however it is bolder and has more curled serifs stemming off the letters. It is slightly overwhelming for the eye as the serifs are more apparent and bold. Lastly, Font E is elegant, intellectual and subtle. However, the font is too transparent and can be easily lost in editing making it less desirable.

Company Name

We chose this font for our company name because it is clear enough to appear in our opening when it is integrated.The font is also a simplistic font making it easy to read. This is our definite chosen font as it has slim serifs extending off the "S"'s and the elegant serifs contrast against the boldness of the rest of the "S" which is a subtly informs the audience of Serena's personality: a beautiful yet strong character.

Director Names

(From top to bottom) font F, font G, font H, font I 

Font F is formal and interesting. It is aesthetically pleasing to the eye and it fits the film noir conventions of formality. Font G has no serifs and it looks average. It doesn't fit any film noir conventions making it a poor choice for our opening. Font H is bolder than font F which makes it ideal as it would be easier to integrate into our opening. The font also has film Noir conventions due to the simplistic style. Lastly, font I is very slightly bolder than font I making it a good choice. Font I also relates to the film noir font conventions.