How could digital technology offer new distribution opportunities?
In the recent years there has been an increase in the use of online streaming services such as Netflix, LoveFilm and Mubi. These services allow for an easy access to films and similar films. For example; our film has roots in film noir and if our film were on Netflix if an individual enjoyed watching film noirs then our film would be suggested. Similarly LoveFilm does this however LoveFilm have an exclusive partnership with Studio Canal so LoveFilm can distribute Studio Canal on their website. The online distribution would allow our film to reach a larger audience.
The distributor which would most likely to distribute our film would be Studio Canal as it focuses on glamorous films which are low budget and will excel best in Europe. Our film has British elements (such as the location and costume) and therefore Studio Canal would be the best distributor for our film.
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