Question 5 - How did you attract/ address your audience?

Our film will attract audiences because it fulfils the Noir genre. Our film uses many conventions of a Noir film such as the use of a glamorous femme fatale and the use of enigma (for example the contents of the bag is unknown, also known as a McGuffin). The fulfilment of the Noir genre therefore creates familiarity for fans of the Noir genre, ultimately attracting a larger audience. To avoid being too boring or predictable however we challenged some conventions. For example, we constructed a very strong female character who is a head of the criminal underworld. The challenged conventions create a more unique film so audiences wont be bored. We used Chekhov's Gun, enigmas and a McGuffin to related to the genre

We used pleasant aesthetics to attract our audience. For example, we edited saturation on our film to create a cold, clean and glossy look to our film. The saturation enhances the costume worn by Serena and the glamorous colour and dress will attract an audience that is interested in aesthetics. The location is also attractive in that the house has two large pillars.

Serena's costume standing out against
the background.

An example of the colour palette we
used

The location.

Our film only had 2 characters however we used the two characters to show representational pleasures. Our female character, Serena, is a strong and intelligent female that does not need a man to help her. Serena's strength is shown through the props used: the lipstick is represents the danger Serena possesses and the knife is a symbol of strength and danger. Serena challenges the female stereotype in film and will therefore attract audiences who are looking for a different representation of women.
As well as this, men are shown as smart due to Mordecai's competency with a lock pick and his ability to locate the bag quickly.

Example of Chekhov's Gun

We also used thematic pleasures to attract an audience. For example, we created a story line including betrayal and manipulation as it is interesting to watch. As well as this we also placed the events in a world of criminality and danger to create a sense of tension and unpredictability. We also created an enigmatic character to draw the audience into the world of "Serena" and cause them to develop an interest in the characters. The enigmas used throughout cause the audience to want the answers to them. We also used Chekhov's Gun to conform to the genre and to intrigue the audience. We had to construct our character within 2 minutes in order to interest the audience quickly. We layered a wind chime sound in a minor key over the top of scenes with Serena to present her as psychologically unstable. This attracts an audience as psychological films (such as "Se7en") have gained popularity recently so by creating a psychologically unstable character the audience will be interested in the narrative. By using Chekhov's Gun we intrigued the audience and left them wanting to know what the gun will be for. At the end of the opening we leave the audience wondering what happened and why, attracting our audience.